Continuing to look at topics that are increasing in popularity in the real estate realm, we now hit upon the much discussed social media. If you’re online, you’ve heard of all the popular social media sites - Facebook. LinkedIn, Twitter, etc. Maybe you’re involved, maybe you’re still in the observation mode. Regardless, social media is here to stay.
Social Marketing: Those that have committed substantial time…sometimes several hours a day…generating a social network often report the outcome is a network of other Realtors. The outcome is referrals. This is good for those with referral based relocation or resort/second home or investor markets. For others, especially those in small markets (non-metropolitan areas) the results are nice but not equivalent to the time (and money) they put in. Most say the problem is not being able to target a location, a market, an area. The Diaspora of the social network is not focused near enough to home to produce significant results for many, despite the ongoing conversations and connections made.
How involved are you in social media? Do you have any social media resolutions for 2010?
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