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Providing Tools to Answer Questions Quickly

Again, providing good customer service through your website showcases your dedication to providing solutions to buyers’ and sellers’ problems.   Providing solid real estate information that assists those visiting your site looking to buy or sell real estate showcases your professionalism too. 

One simple way to provide answers to visitors’ questions reliably is to create links on your site to quick and easy-to-use online calculators and other financial tools. 

In exchange for access to linked pages, the consumer completes a brief contact and real estate needs form.  The most popular calculators for buyers and sellers help figure home equity, costs of selling, moving, and renting versus buying, as well as trade-up and down-payment analyses.

Tip: Examples of popular relocation calculators analyze affordability, prepayment, payment, net proceeds, capital gains, home estate tax.  Other useful tools are ones that give extensive data on a community, salary calculators for relocating families, moving cost calculators, cost versus value information (for those thinking of remodeling before listing or those looking to remodel after buying), etc. 

Share with us what tools you include on your site and how much usefulness they provide and how much value they give to your business.

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Posted in Electronic Marketing, Home Buyer Leads, Home Seller Leads, Lead Generation (Electronic), Technology, Tools, Website Design.

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