When you peruse search result ads after you’ve Googled a term, what catches your eye? Is it the catchy name brand item’s domain that you already knew about, the catchy phrase domain that is a bit clever, or the stand-by generic domain?
A new study released by MemorableDomains.co.uk showed that generic name domain within search ads get more clicks than branded domains.
All this time you’ve been fretting that you didn’t land the catchiest phrase for your area as a domain or you don’t have the permission to use your company’s name in your domain. All is not lost!
Test different pay per click ads using search terms as domains that describe your area, but make sure you think like a consumer. Consider what locals refer to the area you work in and also what transplants first call your area when they are unfamiliar with it. You can get creative with microsites and boost your business through the use of these generic domains.
Let us know if you use generic domain names in your ads. Do your results agree with the study that generic domains work better?
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